Techonomic
A new slew of ingredients are on their way for digital businesses to make their next monetization dishes from; PubTech, agents and the most important - 1st party data. Let's cook.
Here we go again.
I literally heard this more than once in the last 7 days. Here's my op-ed on it.
Australian marketers are increasingly focused on data but are they caring enough about making sure the tech platforms are doing their data justice, asks Krish Raja.